Here at GK Media, we are on a never-ending hunt for new and unique ways to promote your business. You might have recently heard about a new concept but are still wondering what is remarketing ads in AdWords?

Well, we’re here to get you the answers you’ve been looking for. Let’s take a closer look.

Explaining Remarketing

Now, you can connect with people who have interacted with your website or mobile app previously using remarketing. This marketing technique will position your ads strategically in front of this specific audience. Anytime these individuals begin browsing on Google or other partner sites, you can ensure heightened brand awareness with the placements of your ads through remarketing.

Benefits of Remarketing

Remarketing is yet another strategic marketing tactic to help promote brand awareness, increase registrations, or drive sales activity. Here are just a few of the benefits of remarketing ads in AdWords:

  • Campaign statistics
  • Easy ad creation
  • Efficient pricing
  • Large-scale research
  • Focused advertising
  • Prompt reach
  • Well-time targeting

Ways to Remarket in AdWords

There are multiple different remarketing techniques offered for AdWords. Here’s a closer look at the different ways to remarket.

Standard Remarketing

The standard remarketing in AdWords will show your ads on the Display Network anytime someone who has once visited your site browses other sites and apps through Google or other partner sites.

Remarketing Lists

Your ads will be shown on the Display Network once someone leaves your site as they continue doing follow-up searches through Google and other partner sites.

Dynamic Remarketing

Dynamic remarketing takes your remarket to the next level by including products or services that people have viewed explicitly on your site.

Customer List Remarketing

Upload lists of contact information that has been provided by your customers and display ads across different Google products anytime they are signed in.

Video Remarketing

Anyone who has interacted with your videos or YouTube channel can see your ads anytime they’re using YouTube or browsing Display Network videos.

Contact GK Media Inc Today!

If you’re looking to learn more about remarketing ads in AdWords or are interested in other creative marketing strategies, GK Media is here to help.

GK Media is a top-ranked Long Beach SEO Company with customized services to drive new customers to your business, optimizing SEO and social media marketing. Visit us online for a FREE SEO evaluation report of your website and see how we can help you improve your business!